Ban the word “Classical”

Part 2 of my report on the Classical Music Futures Summit. Greg Sandow, our keynote speaker, touched on this idea in his speech, and it resonated throughout the day from a number of participants: Ban the word ‘classical’ from advocacy, advertising and conversation when referring to what we are talking about. Whenever this point was made a murmur of support rippled through the crowd. The past 15 years has seen a rash of books published querying and exploring the value of “Classical Music”, with titles along the lines of Who Needs Classical Music (Julian Johnson, OUP, 2002) and Why Classical Music Still Matters (Lawrence Kramer, University of California Press, 2007) as well as Who Killed Classical Music (Norman Lebrecht, Birch Lane Press, 1997). Greg Sandow’s forthcoming book Rebirth carries the subtitle The Future of Classical Music, and Alex Ross (of The Rest is Noise¬†fame) has spoken widely about the death of classical music. In short, there has been much writing

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